Occasionally you will get a company that goes above and beyond by actually explaining in simple terms what they are doing. They have included their marketing and communications teams to help their customers and public better understand how the Personally identifiable information or PII is being used.
When a firm has transparent privacy practices, users of the website or other systems offered by a company feel they had the knowledge to make an informed decision about sharing their personal data. When a firm’s privacy practices offered control, customers knew they had the ability to change their preferences about what and how they share their information. Research has shown that , customers did not punish breached firms that provided both transparency and control. Customers who trust the company and feel that they are being open are more willing to share information and are more forgiving of data privacy breaches, remaining loyal after a security breach may have occurred. The users of these systems that offer high transparency and control feel less violated from big data practices, attest to being more trusting and most importantly will provided more-accurate data to the firm which is a benefit for the users and the firm.